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07/01/2018 | 12:17 PM Supporting Success in Paradise: Marriott CRN & Mixed Model By RoseMary MacVicar - Elliott HAWAII – What does it take to be a successful resort or hotel in a remote location like Hawaii, a U.S. state made up of eight main islands in the central Pacific Ocean? In this tropical paradise, a 3,764 km flight from San Francisco, effective marketing is essential. The eight Marriott International Convention & Resort Network (CRN) member properties in Hawaii can turn to the network to help them attract and maintain business. Todd Sherstad, Director, CRN. "The CRN helps members share customers and sell together while maintaining strong service standa rds," said Todd Sherstad, Director, CRN, during a recent media tour of CRN properties in Hawaii. "We speak louder and more clearly in unison." The CRN is a coll ection of 109 of the largest convention and resort hotels across the Americas, including six in Canada. (The Westin Bayshore, Vancouver is the newest Canadian member.) The network focuses on supporting meeting planners who execute larger meetings and even ts, such as for incentive travel, conferences and weddings in Hawaii. Operating much like an association, the CRN requires members to be national organizations and meet specified standards, including minimum room requirements of 350 for resorts and 600 for hotels. Members pay dues and can opt in or out. Westin Maui GM Thomas Dante Foti. The Westin Maui Resort & Spa, a 759 - room resort on Ka'anapali Beach, is a newer CRN member. "The CRN makes multi - year events across the network more seamless," said General Manager Thomas Dante Foti. "We are thrilled to be a part of this organization that represents a Halo group of resort s and properties best suited to take tremendous care of our valued meeting and convention partners." Planners can use CRN resources such as virtual site visit videos

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